Rebranding Ipoh’s Tourism

Tourism destination images significantly influence the perceptions and destination choices of tourists, and creating a positive destination image has become the top priority in tourism management and destination marketing at present, so that to increase global competition of the destination and to fulfill the changing tourist motivations and needs. As more and more areas are developed for tourism, the destination choices available to consumers continue to expand. One of the most significant marketing challenges arising from this situation is the need for an effective destination positioning strategy.